Business Marketing – Direct Mail Publishing Tips to Developing Your Own Publishing Enterprise

You suddenly become aware, of the possibility that come over you when you think of direct mail publishing, business marketing. With the phenomenon of world wide money getting, the possibilities are endless..

It excites you thinking of waking up and going about your daily routine, and suddenly the door bell rings it’s your mail man he has a huge bag crammed full of mail with your name on it.

You quickly invite him in and have him drop the mail on the floor, sign the acceptance form and quickly shut the door behind him. You rush back to the thousands of letters that are on your living room floor and start opening them one by one to realize that they are all full of checks, money orders, cashier checks, and even cash, all sighed to YOU.

This is what it is like running a profitable marketing business, AKA direct mail order enterprise (self publishing) from the comfort of your own home.

I recall dreaming night after night about the possibilities of staying home and self publishing, I thought of it as a money getting phenomenon marketing my business using direct mail to make thousands of dollars.

Here’s are some tips & tactics on how you can excel at developing your business – marketing direct enterprise:

1- Develop your own sales letter copy, the ideal set of sales literature contains a sales letter, a sales circular that further describes the item. There must be an order coupon on the sales page or circular. There are various companies to make use of print services, flyers, sales letters, post cards, self-mailers, business cards ext,

2- Pricing the product, self publishing can be started with very little money. $375 can get you started in self publishing almost instantly, (That is only about $1 per day over a year!) Compare this small amount to that of opening your own retail store with requirements of $25,000 to $100,000!

3- Marketing, is the most important aspect of any business. If you do not market a product correctly, you will never make any money. If the type of marketing you are going to be using is direct mail publishing. In this case you will need a list of opportunity seekers, or an e-mail list to mail your offer to if you have one.

4- Renting a mailing list, is the first step in direct mail. Renting a mailing list consists of sending a letter & payment to a -list broker. The broker will need to know the quantity of names you wish to rent, you will need to ask for a list of (opportunity seekers).

5- List building is the epitome of marketing, If you dont have a mailing list no one will see your offer. And no sales will take place, Ezine marketing is a great way to build an email list this can be just as effective as direct mail publishing.

The dream of self publishing is not just a dream but a reality. The truth is we live in the information age, self publishing can be very lucrative and pays more then the mind can imagine. What one can think and imagine can be put into action. Would you like to know how I build my direct mail publishing enterprise using ezine article marketing? Discover your inner talent.

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Let Elliott Waves Signal Market Direction for You

If you were a lone bull in a herd of stampeding buffalo, your survival instincts would tell you to follow the herd, regardless of its direction. The same is true for the successful trader or investor maneuvering within the financial herd called the Stock Market. As trader psychology changes, so do the Markets.

The Elliott Wave Principle captures the essence of trader psychology. It is an effective, visual representation of traders’ human nature to follow ‘in a crowded path’ extreme optimism followed by extreme pessimism, and then repeat the process again and again. The Elliott Wave patterns capture the continuous unfolding of the extremes depicted as Stock Market sentiment.

Traders cannot rely on news and events to drive the Stock Market. History has shown that news and events related to the Market have no consistent effect on its direction because of the influence of unfolding Market sentiment. For instance, Market reaction to the same news can be extremely positive at one given time, but then extremely negative at another given time.

Elliott Wave patterns display to the trader the most likely future Market direction based on current pattern structure. By understanding Elliott Wave pattern characteristics, a trader can identify higher probable outcomes from lower probable outcomes thereby reducing investment risk.

The classic Elliott Wave patterns consist of impulsive and corrective waves. An impulsive wave moves in the same direction as the current trend and is made of five sub-waves. A corrective wave moves against the current trend and is made of three sub-waves.

The formation of sub-waves can be extremely varied. However, general tendencies to note for trading purposes are as follows:

The first sub-wave in either an impulsive or corrective wave can be difficult for a trader to accept because it is the fist wave to run counter to currently prevailing direction;
The second sub-wave in either an impulsive or corrective wave may pose an opportunity for the trader to respond if he/she missed the first sub-wave as it represents a partial retracement of the first sub-wave;
The third sub-wave of an impulsive wave can be the most predictable and strongest of the sub-waves as momentum has been established;
The fourth sub-wave of an impulsive wave may demonstrate more volatility in its retracement than the second sub-wave; and
The fifth sub-wave of an impulsive wave and the third sub-wave of a corrective wave may be less predictable and more volatile than the other sub-waves because they are determining the end to the larger wave.

In addition, traders can increase their probability of success by placing entry and exit points near levels favoring a change in Market direction. For example, placing an entry for a long position near the start of an upward impulsive wave has a higher degree of being successful than placing an entry for a long position near the end of an upward impulsive wave.

Forecasting Market direction from Elliott Wave patterns does not provide certainty, but rather a probability of Market direction. There can be more than one valid interpretation of wave patterns, each carrying a probability of being an accurate portrayal of Market direction.

Traders should keep in mind that it is typical for Elliott Wave patterns to be continually reassessed and altered as Market sentiment unfolds to provide a higher probability of Market forecast. Alteration of wave patterns should be viewed not as a weakness, but as a strength. To be sure, the Market is quite dynamic; therefore, any tool used to help forecast the Market must be dynamic, too.

It is important to note the principals and use of Elliott Waves have persevered for over 70 years, when in 1938, in collaboration with C. J. Collins, R.N. Elliott introduced ‘Elliott Wave Principals’. Mr. Elliott believed that while stock market prices may appear random and unpredictable, they actually follow predictable, natural laws that can be measured and forecast by implementing wave patterns based on Fibonacci number analysis, also pioneered by Mr. Elliott.

Mr. Elliott theorized that common waves are characterized by Fibonacci proportions of 38%, 50%, and 62%. Impulsive waves relate to one another in Fibonacci proportions and corrective waves tend to retrace in Fibonacci proportions.

Mr. Elliott, encouraged so greatly by the response to his theory in the investment world, expanded it to apply to all collective human behaviors. His final and most comprehensive work titled ‘Nature’s Law-The Secret of the Universe’ was published in 1946, two years before his death.

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Advantages and Disadvantages of Direct Marketing – The Ups and Downs of Marketing Direct

Direct marketing remains a powerful media channel. Yet, in today’s multimedia environment some question the value of direct marketing. The best way to pin down the truth of that sentiment is to look at the advantages and disadvantages of direct marketing vs. digital marketing.

Advantages of Marketing Direct

• Remains an effective and popular media channel. In a survey of marketers, 57% said they considered print media such as white papers and research reports effective. Besides its effectiveness, it’s also still popular. For example, 61% of marketers use white papers.

• A workhorse media channel that educates, brands, and more. The bread-and-butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research reports, brochures, and data sheets, to name a few. Marketing direct also offers a cradle-to-grave solution that includes branding, lead generation, and customer nurturing.

• Tailored content to targeted audience. Marketing content comes in various forms to address prospects’ needs in any phase of the buying cycle. So B2B marketers can easily tailor their information to a specific audience. Why is that important? It’s essential because it ensures you provide relevant, useful and timely information your prospects want and need.

Disadvantages of Marketing Direct

• Social media’s explosive growth will crush marketing direct. Trends clearly show growth in online and mobile media consumption. Meanwhile growth in marketing direct shows no growth. We may have reached an inflection point, with digital media being the preferred way to engage prospects.

• Decision makers don’t have time to read. Today’s marketing makes reading optional. Media-rich tools like blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) and infographics, deliver marketing messages quickly and easily, while entertaining you.

• Real-time marketing can’t be beaten. Social media’s growth in part depends on its instantaneous messaging and responsiveness. You can post a social media tweet or post and have it reach your target audience in seconds. Customer engagement with social media is unrivaled.

Go with Tried-and-True or Up-and-Coming?

In nutshell, marketing direct clearly remains a stalwart. It’s effective. It’s efficient. And it’s still highly consumable in the B2B space.

On the flip side, growth in digital marketing shows impressive growth. It’s catching on fast. Given this backdrop, rather than throwing your eggs in one basket, you can benefit from combining marketing direct and digital.

Combining them helps smooth out the ups and downs of both for maximum effectiveness. The synergies of these two offer more than either channel can deliver on its own.

That makes a strong case for continuing to exploit both. Looking at them this way, you’ll maximize your marketing spend and produce more engaging, relevant, and consumable marketing content.

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